Brand Philosophy
Our future depends on our forests
Our future depends on our forests
Our forests purify the air we breathe, reduce ozone levels and erosion, stabilise air temperatures and are home to millions of species for food and shelter. They are a vital part of our lives. Yet globally, we are allowing over 10 million hectares of rainforests to disappear every year. At this pace, they may completely vanish in the next 100 years!
“Our future generations deserve a healthy planet and we must restore what we have taken away!”
The most valuable guardians
The Dayak indigenous people play a key role in the maintenance, preservation and conservation of the rich biodiversity of Borneo, one of the most magnificent rainforests in the world. They have been managing the rainforests in sustainable ways for centuries, passing their valuable knowledge and measures of conservation from one generation to another.